UAE's Pickl Plans Ambitious Global Expansion: Aims for 200 Outlets and Saudi Arabia Entry Pickl, the popular UAE-based burger chain, has set its sights on a significant global expansion, with

plans to establish 200 outlets worldwide. As part of its growth strategy, Pickl is targeting the GCC region, aiming to open 50 new locations over the next five years.

The company recently revealed its plans to enter the Qatar market with its first outlet slated to open in the fourth quarter of 2023, in collaboration with Golondrina Hospitality. Two more outlets are in the pipeline for the next three years. Moreover, Pickl is eyeing the lucrative Saudi Arabia market and intends to make its debut there within the next year, with Riyadh being the first city on its list. The brand also envisions expanding to other key cities in Saudi Arabia, recognizing the country's vast potential for growth.

Pickl, founded in 2019 by Steve Flawith, has experienced remarkable growth since its inception. With 15 outlets already operating in the UAE, including a female-led branch in Dubai's JBR residential community, the brand ventured into international markets with its first location in Bahrain. It later joined Yolk Brands earlier this year.

The expansion is driven by fruitful franchise partnerships, which have allowed Pickl to accelerate its growth plans. The company's Chief Commercial Officer, Ash Griffiths, emphasized the importance of franchise partners sharing the brand's ambition and vision for achieving global brand status with consistent international standards. The company aims to achieve its goal of 200 Pickl locations by 2027.

The Middle East's franchising sector, with a market value exceeding $30 billion and an impressive annual growth rate of 27%, has emerged as a key driver of economic activity. Saudi Arabia leads the region in this regard, showcasing its potential as an attractive market for businesses like Pickl seeking expansion opportunities. Photo by jeffreyw, Wikimedia commons.